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93 Eye-Opening LinkedIn Stats [Nov 2024 Update]

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Chris Reed
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Did you know that 85% of B2B marketers consider LinkedIn their top source for business development?

This stat alone shows how LinkedIn has transformed into a powerhouse for professionals and businesses alike.

What began as a platform for job seekers and business networking has evolved into a dynamic business ecosystem.

Today, everyone from students and job seekers to entrepreneurs, brands, and freelancers leverage LinkedIn to uncover new opportunities, build relationships, and drive growth.

But just how impactful is LinkedIn?

This comprehensive LinkedIn stats roundup will give you a clear picture.

linkedin stats

The Most Updated LinkedIn Statistics for Businesses, Entrepreneurs, and Marketers

We didn’t just compile outdated stats floating around the web.

We dug deep into original research from sources like Pew Research, eMarketer, and LinkedIn itself to bring you the latest and most compelling LinkedIn statistics for 2025.

If you find these stats useful and share them online, we’d appreciate a link back to this post!

1. LinkedIn User Demographics

  1. Total Users: LinkedIn has over 1 billion registered users in 200+ countries.
  2. Total Number of Users in USA: As of April 2024, LinkedIn had an audience reach of 230 million users in the United States.
  3. Geographic Distribution: The United States leads with 230 million users, followed by India with 130 million users.
  4. Market Penetration: 33% of adults in the US say they use LinkedIn regularly.
  5. Age Groups: The majority of LinkedIn users worldwide are between 25 to 34 years old, accounting for 60.1% of the user base.
  6. Gender Distribution: As of January 2024, 57.2% of LinkedIn users worldwide were male, while 42.8% were female.
  7. Professional Backgrounds: LinkedIn hosts professionals across various industries, with significant representation in IT, finance, and healthcare sectors.
  8. Education Levels: 85% of LinkedIn users have been to college while 54% have advanced qualifications.
  9. Income Brackets: 53% of US adults with an annual income of $100K use LinkedIn.
  10. Urban vs. Rural Users: 71% of LinkedIn users are from Urban/Suburban areas vs. only 19% from rural regions.
  11. Top Industries Represented: Key industries include technology, finance, healthcare, and education.
  12. Language Preferences: LinkedIn supports multiple languages, with English being the predominant language among users.

2. Engagement and Activity

  1. Active Users: LinkedIn has over 1 billion registered users worldwide, with approximately 310 million monthly active users (31% of its total user base)
  2. Time Spent on LinkedIn: Users spend an average of 17 minutes per month on the platform.
  3. Content Engagement: There are over 9 billion content impressions in the LinkedIn feed weekly.
  4. Connection Growth: The average user has around 400 connections.
  5. Posts Per Day: Over 2 million posts, articles, and videos are published daily.
  6. Comments and Shares: Engagements such as comments and shares have increased by 60% year-over-year.
  7. InMail Response Rates: LinkedIn InMail messages have a 10-25% response rate, higher than traditional email.
  8. Video Content Engagement: Videos are 5 times more likely to start a conversation among members.
  9. LinkedIn Live: Live videos receive 24 times more comments than regular videos.

3. LinkedIn for Businesses

  1. Company Pages: Over 58 million companies have LinkedIn pages.
  2. Content Marketing: 96% of B2B marketers use LinkedIn for organic social marketing.
  3. Lead Generation: LinkedIn is responsible for 80% of B2B leads from social media.
  4. Job Listings: There are over 20 million job listings on LinkedIn.
  5. Ad Performance: LinkedIn ads have a 0.45% average click-through rate.
  6. Sponsored Content: Sponsored InMail has a 52% open rate on average.
  7. Employee Advocacy: Companies see a 14x increase in content engagement when employees share content.
  8. Small Business Presence: Over 30 million small businesses have a LinkedIn presence.
  9. B2B Marketers: 85% of B2B marketers say LinkedIn offers the best value for marketing efforts out of all social networks.
  10. Usage Trend: In 2024, 68% of B2B marketers increased their LinkedIn usage.
  11. B2C Marketers: 70% of B2C marketers believe LinkedIn has a positive ROI for their company.
  12. Content Consumption: LinkedIn members are 20% more likely to share content from a company page than other platforms.

4. Recruitment and Career Stats

  1. Job Seekers: Over 40 million people use LinkedIn to search for jobs each week.
  2. Recruiter Usage: 87% of recruiters regularly use LinkedIn.
  3. Job Applications: LinkedIn processes over 100 job applications every second.
  4. Hires Through LinkedIn: Six people are hired every minute via LinkedIn.
  5. Top Talent Acquisition Tool: LinkedIn is considered the most effective tool for professional recruitment by 77% of recruiters.
  6. Passive Candidates: 70% of the global workforce is made up of passive talent who aren’t actively job searching, and 87% of them are open to new job opportunities.
  7. Employee Referrals: Employees sourced through LinkedIn are 40% less likely to leave the company within the first 6 months.
  8. InMail Response Rates: LinkedIn InMail messages have a 10-25% response rate, higher than traditional email.
  9. Recruiter Licenses: Over 1 million recruiters have LinkedIn Recruiter licenses.
  10. Job Listings: There are over 20 million job listings on LinkedIn.

5. LinkedIn Revenue and Advertising

  1. Annual Revenue: LinkedIn’s annual revenue reached $15.15 billion in fiscal year 2023, showing a 9.62% year-over-year increase.
  2. Ad Revenue: LinkedIn’s U.S. ad revenue is estimated to reach $5.54 billion in 2024, up from $4.33 billion in 2023.
  3. Marketing Solutions Revenue: LinkedIn’s Marketing Solutions business surpassed $5 billion in revenue for the first time in 2023.
  4. Talent Solutions Revenue: LinkedIn’s Talent Solutions segment generated over $6 billion in revenue in 2023.
  5. Premium Subscriptions: LinkedIn brings in $1.7 billion in annual revenue from its paid subscriptions.
  6. Advertising Engagement: LinkedIn ads have a 0.45% average click-through rate.
  7. Cost Per Click (CPC): The average CPC for LinkedIn ads ranges between $5 to $6.
  8. Cost Per Impression (CPM): The average CPM for LinkedIn ads is around $33.80.
  9. Sponsored Content: Sponsored InMail has a 52% open rate on average.
  10. Lead Generation Forms: LinkedIn’s Lead Gen Forms have an average conversion rate of 13%.

6. Content and Creator Economy

  1. Content Impressions: There are over 9 billion content impressions in the LinkedIn feed weekly.
  2. Content Creators: Over 3 million users share content weekly on LinkedIn.
  3. LinkedIn Live: Live videos receive 24 times more comments than regular videos.
  4. Video Content Engagement: Videos are 5 times more likely to start a conversation among members.
  5. Article Publishing: Over 1 million users have published articles on LinkedIn.
  6. Content Engagement: Posts with images receive 2 times higher engagement than text-only posts.
  7. Hashtag Usage: Posts with hashtags receive 29% more engagement.
  8. LinkedIn Newsletters: LinkedIn has 450 million newsletter subscriptions globally.
  9. Creator Mode: More than 11 million people have turned on the creator mode since its launch in 2021.
  10. Content Consumption: LinkedIn members are 20% more likely to share content from a company page than other platforms.

7. Industry-Specific LinkedIn Stats

  1. Top Industries Represented: The leading industries on LinkedIn include Information Technology and Services, Hospital and Healthcare, Construction, Education Management, and Finance.
  2. Industry Engagement Rates: The Higher Education sector boasts the highest engagement rate at 3.41%, followed by Information Technology and Services at 2.99%, and Financial Services at 2.97%.
  3. Content Performance by Industry: Posts from the Higher Education industry receive an average of 2.5 likes and 0.5 comments per post, indicating strong engagement.
  4. Follower Growth by Industry: The Information Technology and Services industry experiences the highest follower growth rate at 6.2% per month.
  5. Post Frequency by Industry: Companies in the Financial Services industry post an average of 5 times per week, the highest among all sectors.
  6. Video Content Usage: The Media and Entertainment industry leads in video content usage, with 49% of their posts being videos.
  7. Carousel Posts Engagement: The Marketing and Advertising industry sees the highest engagement with carousel posts, averaging 3.8% engagement per post.
  8. Hashtag Usage by Industry: The Information Technology and Services industry uses an average of 3.5 hashtags per post, the highest among all industries.
  9. Employee Advocacy: Companies in the Professional Services industry report a 14% increase in content engagement when employees share company posts.
  10. LinkedIn Learning Adoption: The Education Management industry has the highest adoption rate of LinkedIn Learning, with 68% of companies utilizing the platform for employee development.

8. LinkedIn Learning and Education

  1. LinkedIn Learning Subscribers: LinkedIn Learning has over 27 million subscribers globally.
  2. Courses Available: The platform offers more than 16,000 courses across various subjects.
  3. Popular Learning Topics: The most popular courses focus on leadership, data science, and digital marketing.
  4. Employee Training Adoption: Over 78% of Fortune 500 companies use LinkedIn Learning for employee training.
  5. Course Completion Rates: The average course completion rate on LinkedIn Learning is 46%.
  6. Mobile Learning: Approximately 52% of LinkedIn Learning users access courses via mobile devices.
  7. Certificates Issued: Over 10 million certificates have been issued to learners upon course completion.
  8. Content Updates: LinkedIn Learning adds over 50 new courses each week to keep content current.
  9. Language Availability: Courses are available in seven languages, including English, Spanish, and German.
  10. Corporate Training Programs: More than 10,000 organizations use LinkedIn Learning for their corporate training programs.

9. LinkedIn Mobile Usage

  1. Mobile Traffic Percentage: 57% of LinkedIn’s traffic comes from mobile devices.
  2. App Downloads: The LinkedIn mobile app has been downloaded over 500 million times on Android devices.
  3. User Engagement: Mobile users are 2.5 times more likely to engage with content than desktop users.
  4. Session Duration: The average mobile session on LinkedIn lasts 4.2 minutes.
  5. Push Notifications: Users who enable push notifications are 30% more likely to engage with content.
  6. Mobile Messaging: There has been a 240% increase in messaging on the LinkedIn mobile app year-over-year.
  7. Profile Views: Mobile users account for 55% of all profile views on LinkedIn.
  8. Content Sharing: Content shared via mobile has a 20% higher engagement rate than content shared via desktop.
  9. Job Applications: 45% of job applications on LinkedIn are submitted via mobile devices. 
  10. In-App Learning: LinkedIn Learning courses accessed via mobile have a 10% higher completion rate compared to desktop.

Sources: LinkedIn, Statista, Hootsuite, eMarketer, Metricool, SocialPilot, Pew Research, Content Marketing Institute

Did These LinkedIn Stats Surprise You?

LinkedIn might not seem as exciting as platforms like Instagram, TikTok, or X, but it’s a powerhouse for professionals and marketers. It’s a goldmine for anyone serious about business growth, networking, and career development.

For students and learners, LinkedIn offers a unique chance to connect with industry leaders, gain insights from their experiences, and build meaningful connections to grow their networks.

Make sure to bookmark this page—we’ll keep updating these LinkedIn stats with fresh insights in the months ahead.

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